Camera market last active season

Camera sales from the fourth quarter onwards promises better by adjusting the price, many promotions, but still difficult to recover and also lags far behind the same period last year.

• Market quiet first camera / camera tourism difficulty competing with mirrorless

Better than the somber early 2014, the market for the rest camera began to prosper when photographing the season, the holiday shopping season.The long holiday period 2/9, the wedding season, the new school year many people waiting and the camera is always equipped with indispensable. Also by pressure from the sales of the first half, but less this time multiple carriers simultaneously launching promotions to boost the market, achieve sufficient sales.

According to Mr. Zhou Wenping shops represent Digiworld (Hang Bai, Hanoi), started the fourth quarter is the peak time of the camera industry.The brand increased sales efforts by such deals when buying gifts Canon lens, Nikon promote midrange product line sold as D7000, D5200 or D3200 with a discount of 1 million for each model. Meanwhile Fujifilm and Sony released the camera, lenses with many valuable improvements, attracting the attention of consumers.

DSLR market flourishes YTD but still lost to the same period last year. Artwork: Bloomberg.

Surveying some shops in Hanoi, instead of selling very slowly and dripping as early stage, high-end DSLR camera better sell though not reached expectations and still far behind last year. The Canon 5D Mark III model as, 6D, Nikon D800, D600 or D810 upgrade, many visitors asked D610 but yet powerful sales. This shows that a large number of customers interested in high prices, but significant obstacles remain. Form full-frame "cheap" Canon 6D are many players selected by the positive reviews, price dropped significantly from the time of launch. Meanwhile Nikon D600 no longer attract tourists as the first phase and the D610 is relatively new, being users but promising exploration by machine integrates many modern technologies.

Beginner's DSLR line outsold all. Similar to the first trend, the selected model is not more latest product series that are already released models a few years ago. Canon 60D debut in 2010 in "portable" are on sale priced at about 13.5 million (own body), about 6 million cheaper than the upgrade 70D. The best selling model Canon 600D or Nikon such as D3200 and D5200 are priced lower than the later models from 2 to 4 million. But the new generation models have lowered prices, new technology should be strong advertising sales at this point also flourishes.

Mirrorless camera segment better with good sales. Artwork: photodp.

The new trend of the market is the mirrorless camera. Camera mirrorless interchangeable lenses are many diverse choices thanks to models, similar lightweight travel machine, but still meet the requirements of quality as a DSLR line. In Vietnam, the two vendors large mirrorless cameras is Fujifilm and Sony continually making strategic strike hard at this segment.According to Binh, Sony aims to young people with many new technologies, the Fujifilm loyal nostalgic style, focusing on quality with its own character. The model is appreciated with good sales at this point is the Fujifilm X-M1, X-A1, X-E2 or Sony NEX-5T, Alpha A6000. Sony Alpha A7 own line is equipped with superior technology, but high price equivalent to the semi-professional DSLR models. This is no small hurdle for Sony to reach customers in the country.

Market even more diverse than when received, the presence of a number of companies such as Pentax, Olympus, ... but the number of players is limited. The lens also has the participation of the brand "for" may be followed by Tamron, Sigma, but not a stable source of goods. Tamron 17-50mm lens is widely considered to play on the machines lens multipurpose crop of good quality compared to the cost or the Sigma 35mm f / 1.4 is pretty much sought after but often dry goods.

In early September, the US information Canon EF lens discount some photos that many local faithful rejoice. But according to Mr. Binh, the listed price on the world market is generally higher than Vietnam, and the discount is only equivalent to a reduction in the water yet. According to him the owner of a studio on the road School Xa Dan commented, prices range lens models are mainly dedicated to the casual player will be difficult to get photos benefit from this.